It’s a Boom is the flagship confectionery brand of London Foods, focused on delivering innovative, high-quality, and affordable sweet products that resonate with consumers across global markets. Through strong product development capabilities and strategic collaborations with globally recognized brands such as Hershey’s and Kraft, It’s a Boom creates indulgent confectionery experiences that stand out on retail shelves while remaining accessible to everyday consumers. Complementing the confectionery range is Coffee Craze, a brand designed specifically for coffee lovers. Coffee Craze combines the indulgence of confectionery with the authentic taste of coffee, offering convenient coffee-based products that can be enjoyed on the go. Each product is made using premium Italian coffee from Segafredo, delivering the rich aroma and flavor of a true coffee experience in an innovative, easy-to-enjoy format.

Together, It’s a Boom, Coffee Craze and Cheese Craze reflect London Foods’ commitment to blending global brand partnerships with deep market insight. Leveraging the international network of LF Holding, along with strong manufacturing and distribution partnerships, these brands are designed to move efficiently from concept to retail shelves while maintaining the highest standards of quality and consistency. This strategic approach enables London Foods to expand rapidly across international markets, providing retailers and distributors with innovative products that resonate with consumers, drive sales, and build lasting brand loyalty